Apple and Google Article Example | Topics and Well Written Essays - 1000 words

apple and Google - Article ExampleIt will offer great value to its services. The main objective of the company is to retain the customers within its ecology as its iPhone. The new apple maps service will offer the customers with 3D images of cities and towns, known as Flyovers. It will also offer the customers with fill updates as well as turn-by-turn navigation. The article also states that the best market ideal that apple uses is religious offering the customers with an experience which is different from that of others. It has been evident that the intended amalgamation of the feature of mobile maps app with iPhone rat render Apple substantial profitability as according to a research conducted it is observed that spate who use iPhone fatigued 35% greater amount of time on using maps than other phone users. Therefore, this marketing concept endure provide Apple a major scope of market growth prospect. Apple provide also get hold of the useful consumer data which was ea rlier received by Google. Apple can also earn greater revenue from opportunities such as sponsored links. These factors can affect on long- buy the farm profitability of Apple by a considerable extent. The article demonstrates the fact that in this instance of first appearance maps application the company is fruit focused rather than customer focused which is closely associated to the concept of marketing myopia. Apple has also solely intended to render consumers such an application which can be preferably value adding, thus though the concept relates to marketing myopia however not entirely. Segmentation, Targeting and Positioning Apple mobile maps will be provided as an application with iPhone itself. The purchasers of iPhone are generally high income group people who have the capability to purchase the product. The product can be used by the youth and the midsection aged to old aged people. It can be used by both the male as well as the female. The high-end consumers of iPho ne generally also desire use their phones to operate navigation facilities for their business or social networking purposes. This can enable the mobile apps to generate user activity with regard to the provided service. The product can be targeted generally to the businessmen who want to make their businesses available or traceable to the local as well as international customers. Through Apple mobile maps, customers will be easily qualified of determining the exact locations of the stores that they will be looking for. The app is likely to target the app stores. The company, Apple can side its product as adding a new feature to its iPhone in order to attract a profound portion of the customers. This would help Apple to uphold competitive advantage and assist in maintaining sustainability. One of the fantastic features which will be inculcated in the Apple mobile maps is Siri, which is a voice-activated search tool. The company can as well position its product of mobile maps in t erms of value addition with the popular product i.e. iPhone. As the application would be in-built within the iPhone, the positioning of it would not be a major concern for Apple. However, Apple needs to ensure superior quality of the maps service to draw the consumers in the long run to use the facility. Apple will entrust on outside parties for maps related information at first, the federal agency its