Consumer Traits and Behavior Paper

The practice of reservation a purchase or the shape of purchasing habits consists of several spiritual world surgeryes. Most of these processes consist of consumer traits, social, psychological, decision, and behavior processes, which be in need of inquiry. nonionic study has gathered several theories and reasons concerning how, and why consumer traits and behavior have influence concerning the purchasing process. The consumer psychologist propose that each purchase made by consumers be in a number of ways influenced by components, such as cultural influences, psychological, and social processes, internal, and external factors.Consumers of today are demonstrating a disposition for fresh products and services. Because of these desires, doors of opportunity are opened for consumers, tradeing providers, and businesses to approve or disapprove new concepts. Organizations will need to conduct nationwide research concerning the consumers behavior, and his or her decision- making p rocesses. The research will support a variety of roles and ideas for product development. A successful marketer understands the numerous causes, pauperism, and influences of consumer purchasing.A psychological process occurs in the minds of individuals, and usually asks the individuals behavior. Concerning this topic, psychological process determines the consumers behavior. The team member will discuss trio psychological processes, and three social processes. The team member will begin with psychological processes. demand The internal force that encourages the consumer to take certain actions, Memory Consumers use this process to store, benefit, retain, and retrieve culture sometimes later.Perception by acquaintance, consumers interpret, and organize sensations that affect him or her, and important to his or her lives. A social process occurs in an individuals life or surroundings. An individuals social life may affect his or her patterns of behavior and interactions. Social influence processes include Family and role influences How individuals are raised and family roles often determine how he or she responds to the environment. Opinion leaders Individuals are usually affected by those who influenced his or her life.Culture Individuals may acquire similar or different interests, or likes. The importance of understanding consumer motivation will help businesses to develop marketing strategies that work. Businesses can communicate with his or her customer in ways that highlight his or her most rich attributes. A successful business relies upon its capability to draw and keep customers, earnest to buy goods and services at costs that will profit the business.Consumer wisdom explains how consumers and probable consumers view other companies, and his or her goods and service. Consumer perception becomes significant for a business because it can influence the customers behavior, which eventually affects the businesses profits. A variety of businesses spe nd huge quantities of capital to persuade customer awareness. Consumer perception can most times determine success or bankruptcy for a business.An example of this consists of an individual who own his or her restaurant, and the restaurant has a reputation for serving good food. The general perception would indicate that everyone should corrode at this particular restaurant because it serves the best foods in town. This perception could ascent revenue for the restaurant, but on the other hand if consumers had a damaging perception about the restaurant, it could hinder profits. Consumer memory allows consumers to remember and identify education for future use.Therefore, memory plays an important role concerning the decision- making process of consumers, by moving his or her awareness and remembrance of marketing information. Consumers used information stored in his or her memory knowingly and unknowingly when making decisions. These decisions range of a function from what brand a nd flavor of soda to drink or what manufacture, and type of gondola to purchase. By understanding these important processes marketers can better prepare to market new product and services to consumers.